Case study · Impact game

Uuugh –
False Play

A free mobile game that teaches teens to see through grooming.

iOS · Android · itch.ioFreeUSK 12DE / EN
The wolf putting on the rabbit mask
Serious Play Award2026
3,000+players so far
27.5 minaverage play time
5.0 ★on the App Store
3awards & seals

Own analytics, September 2026. App store downloads come on top.

The idea

Prevention usually tells teens about the wolf. Uuugh makes them the wolf.

You groom a sports club from the inside. Every trick you use is explained in your notebook, together with how to spot it and stop it.

Thanks for this interesting approach to violence prevention. The game is well and interestingly designed.

Frank E., App Store
Recognition
2026 · WinnerHumanitarian & NGO
Quality sealindependent jury
GALA Best Paper Award2025Application track
USK 12Age ratingafter appeal
The crew

20 people, two teams

Game development by Greater Games. Clinical content and research by the Department of Child and Adolescent Psychiatry/Psychotherapy at Ulm University Hospital, section “Protection concepts and processes in healthcare and e-learning”, under Prof. Dr. Jörg M. Fegert, Medical Director of the department. Funded by the German Federal Ministry for Family Affairs (BMFSFJ).

Team Greater Games as game characters
Team Greater Games
Team Ulm University Hospital as game characters
Team Ulm University Hospital
Universitätsklinikum UlmBundesministerium für Familie, Senioren, Frauen und JugendCologne Game Lab, TH Köln
Framed GALA 2025 Best Paper Award certificate for “Uuugh – False Play”
Research

Best Paper at GALA 2025

Uuugh is built on research, and the research holds up: the paper on the game and its evaluation won the Best Paper Award (application track) at the Games and Learning Alliance conference 2025.

Bittner, Hoffmann, Hoffmann, Fegert · GALA 2025 · Springer LNCS

A hard topic deserves a good game.